Chief Marketing Officer — Tell the Story of a National Movement
As CMO of Our Business Owners (OBO), you will define and execute the marketing strategy that drives awareness, acquisition, and engagement for a national membership organization dedicated to empowering local business owners. You will build the brand, generate demand, and create marketing systems that scale across thousands of local communities.
What You'll Own:
Brand strategy, positioning, messaging, and visual identity across all channels and marketsDemand generation and member acquisition — digital marketing, content, SEO, paid media, partnerships, and field marketingMember engagement marketing — onboarding sequences, retention campaigns, community content, and lifecycle communicationsMarketing technology stack, analytics, and attribution modelingPR, media relations, thought leadership, and executive communicationsEvent marketing strategy for local, regional, and national OBO eventsMarketing team recruitment, development, and performance managementKey Responsibilities:
Develop OBO's brand platform — the story, the voice, and the visual language that makes OBO instantly recognizable and deeply trustedBuild a scalable content engine producing blogs, videos, podcasts, case studies, and social content that establishes OBO as the authority in peer business networkingDesign and optimize the member acquisition funnel — from first touch to enrolled member — with clear conversion metrics at every stageCreate "marketing-in-a-box" toolkits for field teams (Business Developers, Territory Managers) to use in local prospecting and community engagementImplement marketing automation and CRM workflows that nurture leads, onboard new members, and prevent churnLead SEO and local search strategy to ensure OBO ranks in every metro and micro-market we serveManage paid acquisition channels (Google, Meta, LinkedIn) with disciplined ROI optimizationEstablish brand guidelines, compliance standards, and co-marketing frameworks for partner organizationsTrack and report on marketing KPIs: CAC, LTV, conversion rates, brand awareness, and engagement metricsWhat We're Looking For:
10+ years of marketing leadership, with CMO or VP Marketing experience in a scaling B2B or membership organizationProven track record of building marketing functions from early-stage to national scaleDeep expertise in both brand building and performance marketing — you're equally comfortable with storytelling and spreadsheetsExperience in membership, franchise, marketplace, or community-driven business modelsStrong content marketing instincts and ability to create compelling narrativesData-driven decision maker with expertise in marketing analytics and attributionExperience managing distributed marketing efforts across multiple geographiesExcellent leadership skills — you attract and develop top marketing talentCompensation:
This is a 100% performance-based, commission-only opportunity — there is no base salaryUncapped earning potential directly tied to organizational growth and your resultsCommission structure details discussed during the interview process